| "USA Network is not only a place where characters live; it's a place
where characters come alive. The network continues its solemn promise
to deliver only the best in original series programming to its viewers
via its ""Characters Welcome"" based initiative, which solidifies its
commitment to its most beloved characters while opening the door for a
cast of new ones. Our success has been based on the strength of our
original shows that highlight strong, likeable characters. Characters
drive shows and these shows drive the tremendous success of USA
Network. Programs like the Emmy Award-winning series Monk, the new original series debut of Psych and the highly anticipated return of WWE RAW
on Monday nights, reinforces the power of the claim ""Characters
Welcome,"" which USA proudly owns. In the end strong characters = great
ratings.
In addition, USA boasts over 30 PGA TOUR events each year along with the premier tennis grand slam event on television, the US Open. USA also delivers franchise events such as The Westminster Kennel Club Dog Show, AFI and Nashville Star 4 plus some of Hollywood's hottest blockbuster theatricals and favorite off-net current season series including Law & Order: SVU and Law & Order CI."
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