| The Weather Channel is a 24-hour network that features continually updated national and local weather forecasts for more than 8,000 locations as well as original programming about the connection between weather and people's lives. Target programs include "First Outlook" (business audiences), "Your Weather Today" (working mom's),"Weekend Now" (upscale suburban adult), "Evenning Now" (active, upscale urban adults), and a weekly primetime series, "Storm Stories" (active, outdoor adults). At the end of 2003, The Weather Channel was available in more the 85 million U.S. homes.
|
